Some Case Studies: APR's Work: In this tough economic
environment, Abbott ePublishing's Website, abbottepub.com, was launched by
APR in mid-March, 2009. APR's news releases highlighted the company's
30+ titles (when most epublishing start-ups begin with less than five
titles) and sub-$10 pricing strategy, which was designed to appeal to
frugal customers and those who are fed up with $15 titles from major
distributors. APR also highlighted Abbott
ePublishing's "shorter book" concept, which is targeted to the book
reader who doesn't have time to plow through 200-300 page paper-bound
books that are "padded" to make them justify a $20+ pricetag. In the first few weeks, APR
received several news mentions that generated leads from potential
authors. Sales have been steady and traffic on the site remains brisk. Reviews in 140
(Twitter) APR's
Work: APR launched the site on 12/29/08, and is
developing a creative, innovative model for an income stream, which
includes paid advertising either on-site or off. Visit and follow Abbott PR at Twitter as @nhprman. Click below to "Tweet"
about this new venture. nhreligion.com The Solution: On Sept. 2, 2003, Stephen
Abbott launched nhreligion.com, New Hampshire's source for
religious news and information. The site features original news stories
about religious people, events and issues throughout the state, as well
as links to statewide stories running in local papers and houses of
worship online. APR's Work: Abbott advised Tahir to highlight his centrist
platform and focus on his character and integrity. Abbott created ads,
designed a Website, www.saggystaterep.com and wrote news
releases to raise the candidate's visibility and emphasize these
themes. On Nov. 5, Saggy was among the top three candidates in a
23-person race - just two votes from a second-place finish - and
outpaced 15 Democrats in the three wards that were added to his old
GOP-leaning district after redistricting. He has since gone on to wins
in 2004 and 2006. Charles
Tarbell for Governor of NH (2004) On
election day, he took an average of 20% of the vote statewide, 23% in
his home county, and 43% in the incumbent governor's hometown of
Rye. He
accomplished this with a few speeches and press statements that
carried a new message that was clearly understood, along with some
focused grassroots campaigning.
Abbott
Public Relations has recently done work for:
Abbott
ePublishing
Background:
Abbott ePublishing is an
electronic book publishing house that has launched in the depths of a
deep recession. Books are expensive, and often "padded" with hundreds
of pages to make them seem more imporant (and justify a higher
pricetag.) It's no wonder that book readership has plummeted, and the
print industry is faring about as poorly as all others.
Background:
Reviewsin140
is a Twitter Startup (what APR likes to call a twistartupsm) It features film reviews in 140
characters or less on the Twitter.com social networking site. The
reviews are so short because they must conform to Twitter's unique
140-character limit for posts. This "microblog" is one of the fastest
growing social networking sites on the Internet.
Background:
There had been a shocking lack of New Hampshire-focused religion news,
and what was there was mostly scattered and wire service-focused.
NH State Rep. Saggy Tahir
Background: In September,
2002, Stephen Abbott was hired to advise Saghir "Saggy" Tahir in his
bid to return to the New Hampshire House. The former chair
of the city GOP faced running in a newly drawn,
Democrat-leaning district.
Background: Stephen Abbott
was called in to manage the last month of the previously self-managed
2004 Gubernatorial campaign of Charles Tarbell, who was challenging
incumbent Gov. Craig Benson in the Republican primary. Tarbell
had made it clear early in the campaign that he was running simply to
"make a point" about education funding and would not raise any money.
As a result, the media and other Republicans were ignoring his
candidacy.
APR's Work: While it was far too late to
pull off an upset victory, Tarbell hit the ground with a renewed
determination and a "Ten Pledges of a Tarbell Administration" stump
speech written by Abbott, designed to show he wasn't a one-issue
candidate. He made
many positive impressions on the campaign trail. While still
skeptical, the media did begin to print the campaign's news releases
and media statements, and he was included in a Portsmouth
debate and performed well in that venue. While fundraising in the final
month did not pick up, Tarbell received the endorsement of some
prominent Republicans and the state employee's union.