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APR: A Reputation Agency

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About Abbott PR
Abbott Public Relations offers written communications services and strategies that strengthen your reputation with your past, present and future clients, within your company and in your community.

APR services focus primarily on small businesses, start-ups and individuals, and has recently done work on behalf of clients in the fields of transportation, retail sales, politics and in the non-profit sector.

What APR Does
Building a reputation means starting from the beginning with some very basic questions: What is your reputation now? Where do you want to go in the future as a company or as an individual? What, exactly, do you wish to be known for doing or being? Whom, exactly, needs to know you, and what you do?

APR employs various communications tools and skills to determine the answers, the first being a long discussion with YOU, the client. Then, a discussion with those with whom you do business (either through casual discussions, surveys or even more formal discussions) will uncover where you stand now. Next, depending on your goals, we will use specifically chosen tools and skills to advance those goals over time, with a mutually agreed upon timetable.

About Stephen Abbott
Stephen Abbott, 43, principal of APR, works one-on-one with clients to develop strategies that support their goals and help them pursue their objectives and dreams.

He brings to his clients years of public relations and media writing experience, as well as intuitive strategy-building skills.

Abbott holds a Bachelor of Arts in Communication Arts with a concentration in Public Relations from the University of West Florida in Pensacola, Florida. Previously, he earned an Associate of Arts in Liberal Arts from Polk State College in Winter Haven, Florida.

Services are available for a surprisingly affordable retainer. Please contact APR for a rate sheet and to discuss your needs. 603.785.7796.

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